ZTE, Qualcomm complete first MBMS testing

China's ZTECorp. announced that it has, in collaboration with Qualcomm, successfully completed a Multimedia Broadcast Multicast Service(MBMS) testing based on the 3GPPR6 standard conducted at its Shanghai R&D center last month.

The first testing MBMS inter-operability test (IOT) completed, test results show that 128- and 256Kbps high-speed transmission of MBMS TV programs broadcast and multicast services can be smoothly delivered over cellular networks. The success of MBMS IOT marks the readiness of commercial delivery to the mass market.

MBMS is a simple, fast, and easy-to-deploy mobile multimedia service application solution that helps operators save on network deployment costs in developing and offering mobile TV and other multimedia services. Its multicast mode, is said to be a more effective and flexible way of delivering media services. With concerted efforts by various industry players to rapidly develop MBMS solutions, multimedia services such as advertising, TV programs, MMS, and similar services will soon be readily available over various cellular networks to small terminals such as handsets.

"We have been dedicated to the R&D of W-CDMAsystems for around 10 years and all our solutions have passed industry standards," said Fang Hui, ZTE's general manager of W-CDMA Products. "The success of the industry's first MBMS Multicast Service IOT further proves that we have W-CDMA products that meet our customers' wireless communications requirements."

"Qualcomm is happy to cooperate with ZTE in conducting the MBMS testing, an area which we believe is part of the core development of ZTE's W-CDMA products," said Frank Meng, president of Qualcomm Greater China. "This is a major contribution in the development of MBMS and we are confident that the results of the testing will help our customers provide more competitive W-CDMA products and solutions moving forward."