Atmel picks Arrow as China distributor

Arrow Asia PacLtd, a business unit of Arrow Electronics Inc., has signed a franchise agreement for mainland Chinaand Hong Kong with AtmelCorp.

"We are pleased to extend our relationship with Arrow to China," said Stanley Lam, managing director sales, Atmel China/Hong Kong. "Arrow brings well-established sales coverage, strong technical support services and world-class supply chaincapabilities to our customers. We look forward to a successful relationship with them."

Arrow Asia Pac is one of Asia Pacific's leading electronic component distributors. In addition to its regional headquarters in Hong Kong, Arrow Asia Pac operates 51 sales offices, four primary distribution centers and 12 local warehousing facilities in 11 locations across Asia.